Mastering Data Mining: The Art and Science of Customer Relationship Management by Gordon S. Linoff, Michael J. A. Berry

Mastering Data Mining: The Art and Science of Customer Relationship Management



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Mastering Data Mining: The Art and Science of Customer Relationship Management Gordon S. Linoff, Michael J. A. Berry ebook
Format: pdf
Publisher: Wiley
Page: 512
ISBN: 0471331236, 9780471331230


Mastering Data Mining: The Art and Science of Customer Relationship Management List Price: $75.00 List Price: $75.00 Your Price: $39.48- "Berry and Linoff lead the reader down an enlightened path of best practices. Customer Relationship Management in Banking Sector and A Model .. Mastering Data Mining The Art And Science Of Customer Relationship Management Download,. Indeed, the customer relationship management (CRM) departments at corporations are full of MBA's who took one semester of watered down data mining who don't know what they don;t know blowing smoke up managments butt. Cosma is a well-read broadly .. Berry, Michael J.A., and Gordon Linhoff. Upper Saddle River, New Jersey: Prentice Hall, 1997. Mastering Data Mining: The Art and Science of Customer Relationship Management. Jim Goodnight, President and Cofounder, SAS Institute Inc. I recently was hugely flattered by my friend Cosma Shalizi's articulate argument against my position that data science distinguishes itself from statistics in various ways. The Art and Science of Customer Relationship Managemen Michael J. Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. Mastering Data Mining: The Art and.